The colour scheme behind the visual identity of Denmark’s campaign was inspired by the Trusteeship Council Chamber at the UN headquarters in New York. The Chamber was donated by Denmark and originally designed by Danish architect Finn Juhl in 1952. The campaign colours – dominated by bright green and navy blue – derive from the chairs in the chamber, while also referring to Denmark’s identity as a global green frontrunner and maritime nation.

The campaign logo is the Danish national bird, the swan, referring to both the H.C. Andersen’s fairy tale “The Ugly Duckling” and the Nordic brand. The wings of the swan are inspired by the leaves of the olive branch; the classic symbol for peace encircling the UN logo.

For transparency all expenditures directly related to Denmark’s Security Council campaign for the period 2020-2024 will be posted on this page. The table  contains expenses posted as of 1 July 2024.

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 i. Travel carried out by MFA staff, including the Special Representative and special delegations, where the main purpose relates to the campaign (e.g. bilateral travel and participation in international meetings).

ii. Expenses associated with promotional activities, including representation (catering, working lunches and dinner parties), building the campaign profile (visual identity, graphic design, videos, translation, campaign materials and academic products), and events (seminars, visits, exhibitions, and conferences related to the Danish candidacy).

iii. Salary for temporary UN Security Council campaign-related positions at the Danish UN Mission in New York.